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Using Google’s "People Also Search For" to Discover Untapped Keywords

 

When it comes to SEO, discovering the right keywords will be the difference between ranking on the primary page or being buried deep in search results. While tools like Ahrefs and SEMrush are great for in-depth research, many marketers overlook one of the most highly effective — and free — keyword discovery tools available: Google’s "People Also Search For" (PASF) feature.

 

 

PASF appears when a consumer clicks on a search end result, then hits the back button to return to the search results. Google displays a small box under the original listing with a list of related search queries. These aren't just randomly generated options — they’re based on real user conduct and search patterns, making them a goldmine for uncovering hidden keyword opportunities.

 

 

Why PASF Keywords Are Valuable

 

 

The key strength of PASF lies in its ability to disclose keyword variations and related topics that typical keyword research tools could miss. These keywords are user-generated in the sense that they reflect actual search behavior, not just algorithmic guesses. This makes them highly related and often less competitive than primary or high-volume keywords.

 

 

Additionally, PASF keywords tend to represent totally different points within the buyer's journey. While some may be informational (e.g., "how does search engine optimisation work"), others might show more intent (e.g., "best search engine optimization agency near me"). This range gives content creators the ability to tailor pages for every stage of the client funnel.

 

 

How you can Find PASF Keywords

 

 

You don’t want any particular tools to find PASF keywords — just use Google search. Start by searching your predominant keyword, click on a result, then press the back button. Google will show the "People Also Search For" box under that listing. Note the phrases listed and repeat the process with multiple listings and keyword variations.

 

 

For a more streamlined workflow, use a spreadsheet to track which keywords seem most often and which ones look promising in terms of topic relevance and user intent. This manual process could take time, but the depth of perception it provides is worth the effort.

 

 

Ways to Use PASF Keywords in Your website positioning Strategy

 

 

Once you’ve compiled a list of PASF keywords, there are a number of effective ways to use them:

 

 

Weblog Topics and Content Ideas

 

PASF keywords are wonderful starting points for new weblog posts. In case you're targeting a broad topic like "e mail marketing," a PASF term resembling "e-mail marketing for small business" or "e mail automation tools" could possibly be the premise for a more targeted article.

 

 

On-Web page Optimization

 

Integrate PASF keywords into present content. This may imply updating headers, adding new sections, or just sprinkling in related phrases to improve topical relevance. Doing so can improve rankings for long-tail queries without diluting your core focus.

 

 

Creating Assist Content for Topic Clusters

 

PASF keywords typically naturally complement pillar content strategies. Use them to create support articles that link back to your important pillar page. This strengthens your inside linking construction and will increase your site’s topical authority.

 

 

Answering Consumer Intent

 

Because PASF keywords come directly from person habits, they provide clues about what folks actually wish to know. Craft your content material to directly answer the implied questions or wants behind these queries, and you’ll improve person engagement and dwell time.

 

 

The Competitive Advantage

 

 

Most companies concentrate on high-quantity keywords which might be apparent and saturated. By tapping into PASF, you achieve access to a layer of search behavior that’s less explored however highly relevant. These terms could have lower search quantity, but they often come with lower competition and more precise user intent — an ideal combination for producing site visitors that converts.

 

 

Whether or not you're a seasoned search engine marketing professional or just starting out, integrating Google’s "People Also Search For" into your keyword research process presents a simple but powerful way to stay ahead of the competition and discover keyword opportunities others are missing.

Website: https://monetag.com/blog/people-also-search-for/

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